October 30th, 1961. Tsar Bomba. The largest nuclear device ever tested. Today, the name Tsar Bomba is representative of the bold, powerful, and game-changing design delivered to watch enthusiasts around the world. Featuring patented quick-release interchangeability of the strap, bezel, and crown, Tsar Bomba allows wearers to rapidly change the look and style of their timepiece. With retails in the core $500 to $1500 range, exotic materials like carbon fiber, ceramic, and sapphire glass, this is a timepiece brand that is poised to change the watch buyer's landscape.